IFAI Convention

Day 2:

The golf outting was a lot of fun. Our team (me, my dad, Mike from Snyder, Linc from Versaidag) finished 3 under par. We had a blast and most importantly, we were able to get out and golf for the first time in about 3 months.

Following the golf outting, members got together for a meet and greet. It was a great opportunity to introduce ourselves to new members and to catch up with old friends. The event was held at the Tiki bar on the premises of the Tradewinds Hotel and Resort. Pretty intimate location and a great spot for the networking event.  At the meet and greet they handed out the awards for the golf tournament. I was disappointed that we didn't win (the winning team was 11 under par), but I was thrilled that we weren't awarded the last place consolation prize either.

The day was capped off by a nice dinner and conversation with friends, both new and old.

I'm looking forward to tomorrow where the exhibition tents will be set up in the parking lot in front of the resort. A pretty heavy storm is supposed to blow through the area. It will be interesting to see which companies feel confidently enough about their products to leave them up in the high winds.

IFAI Tent Convention

Day 1:

Every year the IFAI puts on a conference for its members to convene for discussions about industry trends, recent successes as well as opportunities for the member companies to respond to market challenges. There is also a very important day of golf. 

Any business convention of sorts is anticipated to include a handful of scheduled items. For example, informational sessions in which experts dictate the proper way to analyze business. There are always awards portions of these events where people are recognized for outstanding achievements and projects in the past year. After the daily sessions are over, the hotel bar is usually the final meeting room of the day where each company representative tells tall tales about his year and the jobs he’s worked on.

Taking most of these stories with a grain of salt is important but its important to not tune them out all together. Filtering out the more fantastic and unrealistic of the details can shed light onto the underlying base of work your competitors and peers are working on. Most companies generally tell the truth about who they are working with and what products are installed at events (as these details are generally easy to prove). The matter in which these products are set up and are used is where stories start to get a little out of hand. 

The ability to sift between the bravado and the basics is where the real learning happens. You can easily benchmark yourself against other companies of similar size. Figure out what types of business you need to do to compete with companies twice your size. You can learn what investments must be made in product offerings and employee training.

After I arrive in Tampa and depart my plane, pick up my golf clubs from the baggage check, hit up the rental car counter and make my way to the Tradewinds, you’ll see me cozied up to the bar doing some market research.

Sliante!

Mark

Cultural Celebrations

As long as cultures have had reasons to celebrate, they have used tents in those celebrations. Tents have been used a way to protect from inclement weather, or to celebrate religious customs, or even to create a unique event space.

For example, in the Jewish culture, the wedding ceremony is held under a chuppah as a symbol of the new home the couple will build together. All sides of the chuppah are left open just as Abraham and Sarah left their tent open to show unconditional hospitality to their guests.

Seen in a great amount of Indian weddings are tents called shamianas. Shamianas are decorated lavishly in grand colors like Red and Gold to show the great esteem in which the bride and groom are held. Along with amazing colors, tents are generally decorated with patterned fabrics and lighted with lanterns and candles. Usually incense is burned as well. All of your senses are stimulated to help create a memory that will last a lifetime.

O'Neil has had the fortune of working with communities like the Indian community, as well as several others, in central Ohio for several years. We try our best to learn the intricate customs that make each culture special in their celebration. It is this reason that we are proud to take part in Ohio's first ever South Asian Bridal show on February 20th of this year.

We are planning a display tent that will show off varying colors and patterns. We hope to show that O'Neil is ready, willing and able to work with the many diverse cultures in the central Ohio area.

For more information on the bridal show, please visit http://www.osabridal.com/index.html